Marcus Gerber
I make complex products easier to understand and harder to ignore.
Years of marketing on both sides of one strait, then a website of my own that went worldwide. Scroll to follow the map.
Around the Øresund
I’ve worked on both sides of this water since 2013, with Skåne on one side and Copenhagen on the other. The map picks up in 2018, when the bridge between them became a campaign.
A bridge as a sales pitch
Vårda, an eye clinic in Malmö, could treat Danish patients for less than Copenhagen, twenty minutes across the bridge. I filmed a real patient’s testimonial and ran it on Facebook, Instagram and Google.
Bookings from Denmark came in the first week.
Arduino EDUvision
I produced Arduino’s live STEM show for educators and makers, a brand with millions of followers. I rebuilt each episode around stronger production and promotion and launched a podcast version.
Viewership and engagement doubled over the run.
CoinPanel
Up the country to Stockholm as product marketing specialist for a live fintech trading platform. I led a brand identity overhaul and rewrote its positioning and messaging.
I also wrote the guides that made complex trading features clear, which drove sign-ups and onboarding.
SEO content at Nucleus
Still in Stockholm, now at a content consultancy, writing for B2C brands like Fyndiq and Zmarta: landing pages, category copy and explainers in crowded e-commerce markets.
Several articles ranked first for their target searches, and landing pages lifted conversion by over 30%.
Connected Cars
Back across the water to a Copenhagen SaaS company that connects vehicles to their workshops. My title is content and social media manager, but the job covers most of digital marketing: paid campaigns, social, video, articles, the quarterly newsletter and the website, connectedcars.io.
I built the customer story program from scratch, and those stories supported the close of a billion-DKK deal.
Then I built my own
Worldly is a free geography game: flags, maps, languages and daily challenges covering 200 countries. I’m its founder.
Built and grown by one person
I designed it, wrote the code and every line of copy, and I market it myself through SEO, Reddit and YouTube. Every player so far has come through organic search and community, with zero ad spend.
The map you’re scrolling runs on the engine I built for Worldly’s travel stories.
